This blog presents different inspiring projects on the crossing boarders of society, economy, art and technology. This four partners are sometimes coöperating, sometimes they are in conflict. But in the end, all of the four are needed in order to make a better world.




zaterdag 23 oktober 2010

Da Vinci and a Stella Artois?

Stella Artois has unveiled The Trap at the corner of Bloor & Avenue in Toronto. The installation, which will "tour" other major international cities, is 5 meters high & weighs more than 2 tons. In the middle of The Trap sits a pint of Stella. The campaign includes an online game, "Le Defi" & some cool coasters. According to Maria Guest, marketing manager of Stella Artois, the installation demonstrates the lenghts someone might go to in order to protect their Stella. The Trap is an impressive structure of steel and wood which looked like something out of a Leonardo da Vinci sketchbook.

Agency: Lowe Roche Toronto & Jack Morton & HBSource.


Stella Artois "The trap"
Geplaatst door op 10:02

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